Trade Shield

Task

Trade Shield approached us to refresh their brand identity with a modernised logo and visual system. The new look was designed to roll out seamlessly across all brand touch-points, from digital platforms to printed collateral.

Strategy

Art Direction, Brand Development & Collateral, Packaging
Design

Art Direction, Conceptual Design, Branding
Client

Trade Shield
Industry

FinTech

We refined the existing logo by removing unnecessary effects and simplifying the icon for a cleaner, more recognisable look. A deeper navy was introduced alongside a modernised title-case wordmark, while a range of logo lockups were developed to ensure flexibility across all applications. We also explored an expanded colour palette, creating options that work effectively across print collateral as well as light and dark mode environments for the website and online platform.

The creative direction for Trade Shield was built around the idea of growth, progress, and cutting through complexity. Every visual element was designed to guide focus towards what matters most, creating a brand experience that feels clear, confident, and forward-thinking. Motion-blur photography was used to reinforce this concept, capturing movement and momentum while drawing attention to key points of focus. Combined with graphic elements inspired by the Trade Shield icon and a modernised colour palette, the result is a dynamic visual system with a strong technology-driven feel.

We developed a unique illustration style for Trade Shield that works seamlessly across both light and dark mode.

Designed to align with the broader visual identity, the illustrations support the brand strategy while adding a modern, flexible layer to the overall design system.

To support the rollout of the refreshed brand, we designed and templatised key collateral, including social media posts, newsletters, presentations, and other marketing assets. Each template was built to make content creation simple while maintaining a consistent brand presence.

The result is a flexible system that enables the Trade Shield team to create their own materials with confidence, without compromising the integrity of the new visual identity.

The website was designed as a natural extension of the refreshed brand, combining a modern fintech aesthetic with a seamless user experience. Built on a custom WordPress framework, the site gives the Trade Shield team the flexibility to manage content internally while maintaining a premium, design-led feel.

Every element was crafted to reinforce the brand strategy, using the new visual identity, motion-inspired graphics, and intuitive user journeys to create a digital experience that feels innovative, trustworthy, and future-focused.