Jorrie & Jopie
Task
Create a brand with a playful but classy ‘Safari-look’, complete with a full CI and a range of merchandise. The identity needed to capture the dogs’ character and appeal to pet lovers, while remaining versatile across products and brand applications.
Jorrie & Jopie was born from the personalities of the owners’ two loveable dogs. To create this logo, we studied each dog’s unique features and translated them into a brand visual that works seamlessly on merchandise without losing any character or detail. Balance and harmony were essential to make the logo a success. It was designed with an etched look, paired with a classic-yet-modern serif font, marrying timeless elegance with a contemporary feel.
The merchandise was inspired by a colonial camping and safari aesthetic, reinterpreted for relaxed, everyday wear. Designed to feel effortless and wearable, the range includes caps, shirts and hoodies that balance classic influence with modern casual style. A muted, earthy colour palette was carefully selected to integrate seamlessly into any wardrobe, while textured caps with leather labels add a tactile, premium finish. The result is a collection that feels timeless, functional and quietly distinctive.
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