Standard Bank
Task
Standard Bank engaged us to develop the creative theme and visual identity for the Procurement Conference 2025, bringing together representatives from South Africa, Kenya, Mauritius, Uganda, and Ghana.
Using Standard Bank’s conference theme, “Together We Grow and Protect What Matters Most”, we developed a bespoke event identity that brought the message to life in a more engaging and memorable way. Custom illustrations were integrated into the typography of the words ‘Grow’ and ‘Protect’, adding visual storytelling and reinforcing the themes of progress, resilience, and shared success. The identity was housed within the iconic Standard Bank shield, creating a strong connection to the parent brand while remaining distinctive for the event.
As an extension of the conference theme, the concept of “Africa is Home” informed the broader visual direction. Inspired by traditional beadwork from across the continent, we created a series of patterns that celebrated the diversity of the participating countries while highlighting the connections between them. Much like the procurement function itself, individual elements come together to create something stronger, reflecting collaboration, shared purpose, and the collective strength of Standard Bank’s African network.
As part of the delegate welcome gifts, we partnered with a group of women artisans in KwaZulu-Natal to create authentic handmade keyrings and baskets.
This not only added a meaningful local touch to the event but also supported community upliftment through a procurement process that directly benefited rural South African entrepreneurs. The initiative reinforced the conference theme of “Africa is Home”, celebrating the people, craftsmanship, and connections that unite communities across the continent.
We carried the event identity across a range of practical touch-points, including a combined name tag and programme brochure that gave guests easy access to the schedule throughout the day, with a digital version available online. The visual language was also rolled out across the PowerPoint template, stationery, posters, welcome gifts, and other event collateral, working closely with the Standard Bank event coordinator to ensure every detail felt considered and consistent.
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