FinMio
Task
Create a logo and brand identity that clearly reflects FinMio’s why, how and what - communicating trust, intelligence and clarity - while visually positioning the brand as a credible, modern FinTech platform. Help shape the UI and UX of the platform to ensure a seamless, intuitive user experience.
The FinMio brand was built around clarity, structure and confidence. The logo is constructed from modular blocks, representing data stacks and financial graphs reflecting how FinMio organises complex information into clear, actionable insights. A dark navy primary colour anchors the brand in trust and credibility, while a vibrant complementary secondary palette brings energy and approachability to the data and illustrations.
We also created a set of custom icons to represent the different offerings within the FinMio ecosystem, with a primary focus on FinMio Risk.
FinMio Risk is a next‑generation risk platform, helping organisations make sense of complex challenges and turn insight into confident decisions.
We delivered their brand identity, website, LinkedIn presence, and full UX/UI design for the risk platform. The client praised our work, saying we helped them “make risk fun,” transforming traditionally dense and technical processes into an engaging, intuitive, and genuinely useful experience. The platform meets industry standards while reshaping how organisations understand and manage risk.
Fuge was commissioned to build FinMio Risk’s digital presence from the ground up. Focusing exclusively on the professional market via LinkedIn, our strategy blended high-impact paid targeting with organic storytelling to establish a brand voice that resonates.
In just five months, we took the page from zero to over 277,000 impressions, proving that when strategic design meets targeted communication, the results speak for themselves.
Impressions: 861
Members reached: 335
Impressions: 184,447
Organic
impressions: 782
Members reached
organically: 302
From initial planning and solutioning, to wireframing, iterating, and final design, we guide the entire UX/UI process for the FinMio Risk platform. Every stage is carefully crafted to ensure a seamless, intuitive, and effective experience for users.
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